How Scrubifi rebuilt Clean Sweep’s digital foundation and turned Google into a consistent source of cleaning leads
Clean Sweep Services had already built a solid cleaning business. They had years of experience, happy customers, and a strong local reputation. But much of their growth still depended on referrals and word of mouth. Online, the business didn’t look nearly as strong as it was in real life. Their website was outdated and barely functional. They weren’t consistently reaching new customers through paid advertising. And they didn’t have a strong system for capturing and following up with digital leads.
Scrubifi’s job was to change that.
We rebuilt Clean Sweep’s digital foundation and created a system designed to put the company in front of more people actively searching for cleaning services.
The result: Google became a consistent source of new customer opportunities.
The Challenge: A Good Cleaning Company Without a Reliable Digital Lead Source
Referrals had helped Clean Sweep grow, but referrals are difficult to predict. You can’t simply decide you want 20 more referral leads next month and turn up the budget. Clean Sweep needed another source of opportunities — one that could reach people who didn’t already know the company but were actively looking for a cleaner.
Before Scrubifi stepped in, there were several pieces missing:
- An outdated, poorly functioning website
- No consistent paid lead-generation strategy
- Limited infrastructure for capturing and following up with online leads
- Heavy dependence on referrals and existing reputation to bring in new business
So rather than simply launching an ad and hoping for the best, Scrubifi started by strengthening the entire digital foundation.
What Scrubifi Built
A Website That Better Represented the Business
We replaced Clean Sweep’s outdated website with a modern WordPress site built around its services, service area, and prospective customers. The goal wasn’t just to make the site look better. When someone discovered Clean Sweep through Google and researched the company before calling, we wanted the website to reinforce that they had found an established, professional cleaning company.
CRM & Follow-Up Infrastructure
Scrubifi also implemented a centralized CRM and automated follow-up system. That gave Clean Sweep a better way to capture digital enquiries and continue following up with prospects after they reached out. The system was designed to support the leads we were generating — rather than spending money to generate opportunities without having infrastructure behind them.
Google Local Services Ads
Then we focused on creating a more consistent source of inbound demand through Google Local Services Ads. LSAs put Clean Sweep directly in front of people searching Google for cleaning services in its market. And unlike metrics such as impressions or clicks, the primary result is much easier for a cleaning business owner to understand:
People actually calling or messaging the business looking for service.
The Result: 26 Charged Leads in 30 Days
During the most recent 30-day reporting period, from July 22 through August 20, 2026, Clean Sweep’s Local Services Ads produced:
Those weren’t simply ad clicks. They were prospective customers contacting Clean Sweep about cleaning services. For a business that had historically relied heavily on referrals, Scrubifi had helped create another ongoing source of inbound opportunities.
And Lead Costs Have Become More Efficient
The recent results also compare favorably with the longer-term history of the Local Services Ads account.
From October 2024 through August 2026, the account recorded:
- 297 charged leads
- 148 phone leads
- 149 message leads
- $10,047.92 in total lead spend
- $33.83 historical average cost per charged lead
By comparison, the most recent 30-day period produced leads at $20.78 each. That’s approximately a: 39% Lower Cost Per Lead than the account’s historical average. So the story isn’t simply that Google is producing leads. The recent lead flow is also coming in more efficiently.
What This Means for Clean Sweep
Scrubifi didn’t replace the reputation and referrals Clean Sweep had already worked hard to build. We added another engine alongside them. Instead of relying primarily on past customers and word of mouth to bring in the next opportunity, Clean Sweep now has a digital system designed to:
Get found → generate the enquiry → capture the lead → follow up.
The website supports the company’s credibility. The CRM supports the follow-up process. And Local Services Ads put Clean Sweep in front of people who are already searching for the services it provides.
Why This Matters for Other Cleaning Companies
A lot of established cleaning companies reach the same point. They’ve built a good reputation. Customers are happy. Referrals come in. But lead flow can still feel inconsistent. The answer isn’t necessarily abandoning referrals or throwing money at every marketing channel available. It’s building an additional, measurable way to consistently reach people who are already looking for a cleaning company.
For Clean Sweep, Scrubifi helped turn Google into that channel.
The Results at a Glance
Clean Sweep already knew how to deliver a great cleaning service.
Scrubifi helped build the digital lead-generation system to put that business in front of more people who needed it.