When we first began working with D.O.L.L.S. Cleaning, they had one residential cleaning location in Chesterfield, Michigan. Today they just announced the opening of their fourth with more on the horizon.
They were already an established cleaning company with employees, customers and a strong reputation. But they weren’t looking to stay small.
As Kathy from D.O.L.L.S. explained, growth has always been part of the plan:
“Jason is always forward thinking… what do we gotta do to make X amount of dollars? And advertising becomes part of any growth plan.”
As D.O.L.L.S. prepared to expand, Scrubifi’s role was to make sure their digital presence could grow with them — helping more homeowners discover the company through Google and creating a stronger, more scalable source of inbound demand.
Over the time we’ve worked together, D.O.L.L.S. has expanded well beyond that original operation.
Today, the company has:
- Three residential cleaning locations
- A separate growing carpet-cleaning business
- Multiple cleaning teams
- A growing fleet of vehicles
- And plans underway for another business/location
As Kathy put it:
“Now we are three businesses and looking into a fourth.”
The Challenge: Build Marketing That Could Grow With the Company
D.O.L.L.S. didn’t need marketing just to keep the phone ringing. They were expanding into new markets and adding employees, teams and vehicles.
When they prepared to open their Clawson location, Kathy explained that they didn’t want to slowly build demand after opening.
They wanted customers already waiting.
“We aren’t going to limp into it like we did this one.”
And:
“I want a bulk of customers before we actually start there.”
That meant their marketing — and especially their visibility on Google — needed to grow alongside the business.
Scrubifi built its marketing strategy around that growth plan: increasing D.O.L.L.S.’ visibility in the markets they wanted to serve and creating a long-term source of homeowners actively searching for cleaning services.
The Google Growth
Through Scrubifi’s ongoing SEO strategy, D.O.L.L.S.’ organic Google visibility grew dramatically.
In May 2025, the website received: 108 clicks from organic Google Search.
In May 2026: 1,142 organic Google clicks.
That’s a 957% year-over-year increase — more than 10X the organic Google traffic. And it wasn’t one unusually good month. Across May through July:
- May – July 2025: 568 organic Google clicks
- May- July 2026: 4,030 organic Google clicks
That’s 610% year-over-year growth across the full three-month period.
More Importantly: More Potential Customers Reached Out
More traffic is nice. But cleaning businesses don’t grow because a graph goes up. They grow because more homeowners inquire about cleaning services. In May 2025, Organic Search generated 41 tracked customer inquiries, including phone calls and form submissions.
By May 2026, that number had grown to 106 tracked inquiries. That’s a 159% increase in inquiry activity from Organic Search. At the same time, the number of users acquired through Organic Search grew from approximately: 196 → 996
A 408% increase year over year. So D.O.L.L.S. wasn’t simply appearing more often on Google. Scrubifi wasn’t simply driving more visibility. More homeowners were finding D.O.L.L.S. through Organic Search — and more of them were reaching out.
Meanwhile, the Business Kept Expanding
That growth in online visibility was happening alongside very tangible growth inside the company.
Clawson
When the Clawson location launched, Kathy said it started with approximately 2–3 employees and 3 vehicles. About a year later, it had grown to approximately 8 employees and 4 vehicles.
Chesterfield
The original Chesterfield operation had grown to approximately 4 cleaning teams, 5 vehicles and around 10 employees.
Carpet Cleaning
Their carpet-cleaning division also grew enough that the company went from needing 1 truck → 2 trucks. Kathy summed it up simply:
“All three of them have definitely grown.”
We wouldn’t claim SEO alone caused D.O.L.L.S. to add every employee, team, vehicle or business.
But while D.O.L.L.S. handled the operational side of expansion — hiring teams, adding vehicles and entering new markets — Scrubifi was building the digital side alongside them. Organic Google traffic grew more than 10X year over year, giving the company a much larger audience of homeowners actively searching for its services.
Marketing Without the Owner Having to Manage It
There’s another part of the D.O.L.L.S. story that growing cleaning owners will probably recognize. As the company grew, owner Jason had less reason to spend his own time manually analyzing marketing. Kathy explained that he used to track incoming leads, outgoing spend and marketing ratios himself in a spreadsheet.
Today:
“You send us the report and make it easy.”
And her assessment of the results is even simpler:
“Whatever you’re doing is definitely working.”
The Results
From one cleaning location to four growing businesses — with others on the horizon.
And during that growth:
- +957% organic Google traffic year over year
- +610% organic Google traffic across May–July
- +408% Organic Search users
- +159% tracked Organic Search inquiries
- 2–3 → 8 employees at the newer Clawson location
- 3 → 4 vehicles at Clawson
- 4 teams, 5 vehicles and approximately 10 employees at Chesterfield
- 1 → 2 carpet-cleaning trucks
For D.O.L.L.S., Scrubifi’s SEO strategy wasn’t about chasing rankings for the sake of rankings. It was about building a Google presence capable of supporting a cleaning company with much bigger plans.
Is Your Cleaning Company Ready for Its Next Stage of Growth?
If you’ve already built a successful residential cleaning company and you’re ready to add teams, enter new markets or create a more predictable flow of new customers, your marketing needs to be able to grow with you. That’s what Scrubifi is built to help you do.
More leads. More bookings. Real growth.
Digital Marketing Built for Cleaning Companies.